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Construct Details

DefinitionFormal or informal channels, which employ mass
media, social media, and which may involve personalized face-to-face contact. Links those with knowledge of innovation with those who don't possess knowledge. Mass-media channels: radio, television, newspaper.
Interpersonal channels: face-to-face interaction
Interactive communication channels: internet
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Collective action

Characteristics of the Communication

Communicate recommended change to stakeholders

Communicate the findings Communication (awareness & technical) Communication and Influence Communication Channel

Diffusion networks Need communication Related to Communication Message

ModelsConceptual Model for the Diffusion of Innovations in Service Organizations

Consolidated Framework for Implementation Research
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Facilitating Adoption of Best Practices (FAB) Model

Knowledge Transfer and Exchange
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Model for Improving the Dissemination of Nursing Research
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Model for Locally Based Research Transfer Development

Practical, Robust Implementation and Sustainability Model (PRISM)

RAND Model of Persuasive Communication and Diffusion of Medical Innovation

Research Development Dissemination and Utilization Framework

Six-Step Framework for International Physical Activity Dissemination

Number of Models10
MeasureGEM D&I link: Communication