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DefinitionDissemination strategies describe mechanisms and approaches that are used to communicate and spread information about interventions to targeted users. Dissemination strategies are concerned with the packaging of the information about the intervention and the communication channels that are used to reach potential adopters and target audience. Passive dissemination strategies include mass mailings, publication of information including practice guidelines, and untargeted presentations to heterogeneous groups. Active dissemination strategies include hands on technical assistance, replication guides, point-of-decision prompts for use, and mass media campaigns. It is consistently stated in the literature that dissemination strategies are necessary but not sufficient to ensure wide-spread use of an intervention.

Implementation strategies refer to the systematic processes, activities, and resources that are used to integrate interventions into usual settings. Some authors refer to implementation strategies as core implementation components or implementation drivers and list staff selection, pre-service and in-service training, ongoing consultation and coaching, staff and program evaluation, facilitative administrative support, and systems interventions as components.
Academic detailing



Activities Used to Link Research to Action


Align messages with strategic goals of adopting organization

assistance with implementation problems

Audience segmentation

audience specific

Audit and feedback

Behavior change strategies

Booster Training

Capacity building within health services and health delivery organizations

Client Advocacy*

Cognitive Participation

Cognitive Participation


Coherence or Sense-Making

Collective action

Collective Action

Consultation and Coaching

Coordination across departments and specialties

Create an action plan

Create networks to foster learning opportunities

demonstration of new techniques

developing capacity

discussion between researchers and clinicians

Dissemination Strategy

Economic incentives



Education sessions for decision makers


Face-to-face exchange


Facilitation of sharing of best practices

Facilitation of Utilization

Feedback and refinement of intervention package and training

Feedback of results

Formal Dissemination and change strategies should be planned per relevant research

Formative Feedback Process

Framework/Logic Model

General support capacity building

Implementation Intervention Strategies

Implementation strategies

Info/Data partnership

Innovation-Specific capacity building

Interactive, multidisciplinary workshops


Intervention startegies

Introducing, Interpreting, Applying


Just in time teaching and action plans

Key Strategies

knowledge broker role

Market research

Market Segmentation

Market Strategy

Marketing and Distribution Systems for Public Health

Membership of Community Practice


Networks and communities of practice

Ongoing support of and partnership with community organizations

Packaging intervention for training and assessment

Participatory Approaches


Patient centeredness

Plan for sustainability

Policy change strategies

Preservice Training

Progressive Development Cycles

Provide practical implementation tools

Provide simple, evidence-based recommendations

Provides patient choices

Public-academic Collaboration*

Recruit an Inderdisciplinary Team

Reflexive monitoring

reinforcement of new knowledge


Relationship and communication with adopters (bridge researchers)

Report results of preliminary evaluation to decision makers

Role of facilitator; other implementation elements

Schedule A Team Conference

Secure Technical Assistance*

Sharing emerging findings in "real time"

Simulation Modeling

Strategic accuracy of Innovation adoption

strategies for implementation

Sustainable partnerships/key roles*


Tailoring Intervention

Teamwork Formation

Technical Assistance

Technical support


Transformative practice

Use a nodal organizational structure

Use Marketing research

use of non-technical language

Utilizaiton of Policy Analysis

Virtual Practice Development College and Outreach


Models"4E" Framework for Knowledge Dissemination and Utilization

Active Implementation Framework

Blueprint for Dissemination

Caledonian Practice Development Model

Canadian Institutes of Health Research Knowledge Translation within the Research Cycle Model or Knowledge Action Model

Collaborative Model for Knowledge Translation Between Research and Practice Settings

Community Based Participatory Research (CBPR)

Conceptual Framework for Research Knowledge Tranfer and Utilization

Conceptual Model of Evidence-based Practice Implementation in Public Service Sectors

Conceptual Model of Implementation Research

Conceptual Model of Knowledge Utilization

Conceptualizing Dissemination Research and Activity: Canadian Heart Health Initiative

Convergent Diffusion and Social Marketing Approach for Dissemination

Critical Realism & the Arts Research Utilization Model (CRARIUM)

Davis' Pathman-PRECEED Model

Facilitating Adoption of Best Practices (FAB) Model

Framework for Spread

Framework for the Dissemination & Utilization of Research for Health-Care Policy & Practice

Framework for the Transfer of Patient Safety Research into Practice

Framework of Dissemination in Health Services Intervention Research

General theory of implementation

Implementation Effectiveness Model

Interacting Elements of Integrating Science, Policy, and Practice

Interactive Systems Framework

Iowa Model of Evidence-Based Practice

Johns Hopkins Nursing Evidence-Based Practice Model and Guidelines

Knowledge Exchange Framework

Knowledge Transfer and Exchange

Six-Step Framework for International Physical Activity Dissemination

Number of Models29